Natural lump charcoal is made from a variety of different woods and marketed under many different brands. Retail opportunities range from farmers’ markets to local expos & shops, to franchise grocery and hardware stores, to big box stores, most of which carry one or more brands of lump charcoal. Specialty bakeries, restaurants, and caterers can make loyal customers with seasonal or year-round needs for a consistent supply of charcoal. To successfully market lump charcoal, it’s important to understand the product and why the demand for it has steadily increased. Successful marketing may include the production of brochures or labeling aimed at educating consumers about the advantages of grilling with lump charcoal.